A master plan for a city or territory is a comprehensive document that combines strategic spatial planning, principles, stages, and scenarios for the long-term development of the territory.
The main goals and objectives of the master plan are:
to define the strategic development of the territory for the next 5–15 years;
to form a comprehensive approach and to improve the quality of life;
to manage growth and change, to attract investment;
to coordinate and unite the efforts of local authorities, businesses, residents, and other stakeholders;
to serve as a basis for changing the legal and planning framework.
The creation of a master plan allows the territory to be transformed into a balanced, comfortable, and investment-attractive space, forming the basis for conscious growth, improving the quality of life, and unlocking the territory's potential.
Creation and optimization of the transport framework with consideration of spatial and territorial planning at all levels.
Assessment of current conditions and forecasting of future mobility needs of the area.
Development of a plan for the organization of traffic and pedestrian flows as the basis for streetscape improvements or reconstruction of an urban street.
Measures for ensuring safety on roads and in pedestrian zones.
Development of a distinctive visual and communication identity for a city or its transport system. Integration of the brand into urban infrastructure and public transport to increase appeal and recognizability.
